Barnacle Foods initially came to Commence back in 2019 to design a single label for their Bullwhip Hot Sauce. The brief was to feature a salty seaman and the Bullwhip Kelp ingredients. In addition to that, Commence pitched an illustration of a salty female character, fitting for the primarily women-lead company. The new hot sauce label and female character was a hit, and Barnacle wanted to build off this momentum!